The trade business landscape in Australia is intensely competitive. As a tradie, managing a hectic schedule while trying to source new leads independently can be daunting. With potential clients increasingly using social media and online searches to find reputable tradies directly, enhancing your digital brand presence is crucial.
By building a strong, independent online brand, you can capture quality leads without reliance on third-party platforms. Whether you're an established tradie looking to reduce your dependence on platforms like Airtasker and Hipages, or just starting out and needing support to establish your brand, DigiPulse Studio offers customised, comprehensive digital solutions. We ensure you have a robust online presence and enhanced brand visibility across all digital channels, including Google Search results and social media platforms. Additionally, we design custom websites specifically tailored to elevate your trade business and attract high-quality leads.
Services We Offer
1. Google Ads PPC:
- Targeted Keyword Strategies:
We utilise specific, high-intent keywords that are tailored to attract local traffic and high-quality leads, incorporating dynamic keyword insertion for enhanced ad relevance. - Ad Extensions and Customisation:
Boost engagement with extensions for calls, locations, site links, and callouts, improving direct user actions. - Geo-Targeting:
Focus ads on specific geographical areas where your services are needed, optimising spend and boosting conversion rates. - Smart Bidding and Budget Management:
Use Google’s advanced bidding strategies to optimise bids effectively, maintaining cost-efficiency and maximising ROI. - Performance Tracking:
Continuously refine campaigns based on robust conversion tracking, with regular performance updates.
2. Social Media PPC:
- Highly Targeted Campaigns:
Initiate PPC campaigns on platforms like LinkedIn, Facebook, and Instagram, using sophisticated targeting to reach specific demographics and interests. - Engaging Creative Assets:
Develop engaging ad creatives, including videos and visuals that showcase your unique services and client testimonials. - Retargeting:
Retargeting strategies to re-engage visitors who have shown interest but haven’t converted, increasing your chances of conversion. - Conversion Optimisation:
Ensure ads and landing pages are optimised for actions, with clear and compelling calls to action. - Analytics and Adjustments:
Utilise insights from campaign analytics to continuously optimise ad performance and audience engagement.
3. Full-Funnel Social Media Strategy:
- Content Development:
We create a diverse range of content tailored to engage your audience at every stage of the sales funnel-from awareness through to conversion. - Audience Targeting:
Advanced targeting strategies are employed to reach potential customers based on demographics, interests, and behaviours, ensuring your message reaches the right people. - Engagement Tactics:
Our strategy includes regular posting schedules, interactive posts, and prompt responses to user interactions to keep your audience engaged and interested. - Performance Monitoring:
We use detailed analytics to track the performance of all social media activities and events for you, allowing for real-time adjustments and maximisation of campaign effectiveness. - Ad Campaign Management:
Manage and optimise social media advertising campaigns, using targeted ads to drive leads, increase conversions, and boost brand awareness.
4. Website Development:
- Responsive Design:
We craft responsive websites that adapt seamlessly across all devices,providing a flawless user experience whether accessed via mobile, tablet, or desktop. - Conversion Optimisation:
Our sites are designed to convert visitors into leads with strategically placed calls-to-action, easy-to-navigate layouts, and quick-access contact forms. - SEO Integration:
Every website is built with SEO best practices in mind, ensuring your site ranks well on Google and attracts organic traffic from your target market. - Custom Solutions:
Tailor-made website features specific to the needs of tradies, including booking systems, project galleries, and client testimonials.
5. Branding and Logo Design Services:
- Custom Logo Design:
We create distinctive logos that reflect the unique identity andprofessionalism of your trade business, ensuring your brand stands out in a competitive market. - Brand Strategy Development:
Our approach includes a thorough analysis of your business goals, target audience, and industry trends to develop a comprehensive brand strategy that resonates with potential clients. - Visual Identity Creation:
Beyond the logo, we develop a complete visual identity system including colour schemes, typography, and usage guidelines that ensure consistency across all marketing materials and platforms. - Collateral Design:
We design a full suite of business collateral tailored to your needs, from business cards and stationery to vehicle wraps and uniform branding, providing a cohesive look that enhances brand recognition. - Digital Asset Production:
Extend your brand’s reach with digital assets such as email templates, social media graphics, and digital banners, all designed to maintain brand consistency and engagement online.
Plans And Packages
Service Procedure
Meet & Greet
Our initial consultation helps us understand your business needs and tailor a proposal.
Our initial consultation can be in person or via an online meeting. This is where we get to know you, and understand your business needs, challenges, and budget. We’ll then tailor a proposal that aligns with your goals and audience.
Tailored Strategy
We’ll create a design brief to meet your needs and confirm it with you before any billing.
Within 2-3 days of the initial consultation, we'll share our findings and present a customised strategy tailored to your business goals. Once approved, a 50% deposit is required to commence work.
Implementation
We will take necessary steps to launch your ads across all planned channels.
We’ll execute the proposed marketing plan and you will be informed with clear timelines and progress updates. A 30% payment for the first month is due once the ads are live.
Insights
Daily monitoring and optimisation from keyword targeting, ad schedules and more.
We hold monthly reviews to discuss ad performance, improvements, and strategy. A detailed report will be provided, breaking down metrics in simple terms. The remaining 20% for the first month is due at this stage, with billing on the 14th of each month going forward.
Review & Maintence
A monthly detailed report will be shared and discussed in person or through the team.
After all revisions are finalised and approved, we will deliver the completed design files in the required formats. The final payment will be due at this stage, ensuring everything is in place for a seamless handoff. We aim to provide you with all the essentials to confidently implement the project across your platforms.
Frequently Asked Questions
We offer comprehensive digital marketing services including SEO, PPC advertising on Google and social media platforms, full-funnel social media strategies, and content creation designed to enhance online presence and drive high-quality leads.
PPC advertising provides immediate visibility on search engines and social media,targeting potential customers actively searching for your services. It’s highly effective forgenerating leads quickly and increasing brand awareness.
Absolutely! Our web development team specialises in creating websites that are both visually appealing and user-friendly. We focus on responsive design, intuitive navigation, and conversion optimisation to ensure your website serves as a powerful tool for attracting clients.
Our full-funnel approach involves tailored content and strategies at each stage of the customer journey, from awareness through consideration to decision-making. We manage campaign set-up, ongoing content creation, engagement, and conversion tracking.
A custom logo helps establish your brand identity and professionalism. It makes a memorable impression on clients and differentiates you from competitors, which is crucial in building trust and recognition.
DigiPulse Studio provides ongoing support and maintenance post-launch to ensure your website remains up-to-date and continues to perform optimally. This includes security updates, content updates, and performance monitoring.
We start with a thorough consultation to understand your business values, target audience, and market positioning. From there, we develop a unique branding strategy that includes logo design, colour schemes, and marketing materials that reflect your brand ethos.
We use advanced analytics tools to track key performance indicators such as traffic, conversion rates, engagement, and ROI. We provide regular reports and insights to keep you informed of your campaign’s performance.
Yes, we can provide case studies and examples of successful projects we’ve completedfor other trade businesses. This includes before-and-after metrics and testimonials thatdemonstrate the impact of our services.
What distinguishes us is our focus on tailored solutions specifically designed for tradies and small businesses. We combine industry expertise with innovative strategies to deliver results that truly enhance your digital presence and business growth.
